Sr. Vice President, Marketing, Branding & Sales
Allison Horn serves as the Sr. Vice President, Marketing, Branding & Sales for HOPCo. Accomplished in developing and executing strategies that increase market share and ROI, Horn is directly responsible for national marketing activities for medical practices managed by HOPCo.
Horn joined HOPCo in 2007. She brings her extensive marketing experience that includes marketing and advertising strategy with significant experience in patient acquisition, market share growth, web and online advertising development tactics and launching of coordinated initiatives with the use of outdoor, direct mail, print, web, TV and radio, as well as corporate affiliate marketing and promotional partnerships. Prior to joining HOPCo, Horn held numerous administrative positions with Arizona Arthritis and Rheumatology Associates.
In 2013, Horn was named a Finalist for Marketer of the Year by the Phoenix Business Journal and Business Marketing Association of Phoenix in the Large Size Business category for marketing excellence. Horn received her undergraduate degree from Arizona State University and MBA from Grand Canyon University.